Male Power Men’s Underwear – Sexy Lingerie For Men

Male Power Men’s Underwear was born in the USA in the mid 70’s. Founded around sensual male underwear styles, their designs are deliciously erotic and outrageous. The brand offers loads of lines, from everyday boxers all the way through to funny novelties and flamboyant fetish gear.

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A Part of Erotic Men’s Underwear History

Male Power was founded in the 1970s when most underwear for men was decidedly ordinary. They pioneered the concept of male lingerie.  Founder Sam Baker saw that men wanted to look and feel sexy in their underwear as much as women. He knew that this was not a socially accepted idea. Male Power and its products offered liberation from the traditional, and gave men an opportunity to embrace their inner erotic desires.

In the 40 years since the brand was founded, their ethos has remained the same: To empower men to look and feel great in their underwear. Just as important is their understanding that male underwear needs to be functional. Support and comfort is built into every pair.

Male Power Collections & Key Cuts

Male Power men’s underwear is about looking and feeling great in every possible way. With that in mind, they offer a huge selection of sexy styles including boxers, briefs, jockstraps, and strings.

Their vast New York warehouse is host to 55 collections, and 300 styles of male underwear.

Core Styles

Fetish Underwear For Men

Choose from options like way out there fetish wear, crotchless pants, open backed underwear, and cock rings. Sexy sheers and lace combine with latex and leather look fabrics with metal stud detailing.These collections offer men the opportunity to express their desires and fantasies in style.

Athletic & Everyday

From thongs and jocks with moisture wicking properties for that trip to the gym, to everyday boxers. Like many other brands, there are enhancer pouches so you can really put your best bits forward. Many of the sporty styles also feature fabrics designed to encourage good air flow whilst you work up a sweat. Male Power also have a selection of thongs, boxers, and bikini briefs that are great for everyday wear without compromising on sexy styling.


Sensuality is all about touch. The loungewear collection achieves this through gorgeously comfortable and modal fabrics. Bamboo and silk are used to ensure you can relax in comfort every single day.

Men’s Novelty Underwear

There’s still room for laughter in the bedroom, and the novelty underwear collections will give you a giggle. All the usual comedy animal shaped pouches are there for you to make the perfect funny gift or stag party prank. Trouser snake anyone?

Key Underwear Cuts

Male Power has you covered and supported in comfort and style with an almost bewildering variety of key underwear cuts.

Bikini Briefs

Low cut, high cut, and a huge amount of sexy accents like easy access zippers, rings, and cutaway sections to reveal a little more skin. All the bikinis offer a high standard of crotch support and good rear coverage.


Naughty jockstraps are an essential part of any erotic male undies collection.  This is delivered without compromising on quality of fit and comfort. Choose from sheer fabrics, sexy strappy detailing, or choose one of the sports styles.

G-Strings & Thongs

Comfortable and guaranteeing the removal of that VPL, strings should appeal to any fan of minimal men’s underwear. Many of them feature those barely there feel pouches that so many men love, meaning you can enjoy a more natural pouch support.

The thongs offer a little more in the fabric department and often feature sexy detailing and low rise waistbands. Comfortable support sits well alongside just the right amount of skin revealed.

The Male Power Men’s Underwear website has more information on their history and their many naughty lingerie styles.

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