Someone, somewhere, at CK has missed a cracking PR opportunity. They could be forgiven though – we aren’t sure who at Armani Men’s Underwear realised the usually slender, pale, and interesting Calvin Harris had been putting in some serious gym time, but what a discovery!
The Scottish dance music legend has shown his fans another string to his bow entirely with this impressive photo shoot for high end men’s underwear brand Armani. His impressive physique and brooding poses are bound to please his many existing fans and if we’re not mistaken, he’s about to gain a whole new fan club with these hot shots.
Considering this used to be the positively pneumatic David Beckham’s gig, we reckon Calvin’s effort is going to give many a bloke hope and inspiration to get on and bench press a few. We’d never have thought those abs were under there, but he’s rocking a seriously ripped look.
Who’d have thunk a Scotsman in his underpants could be just that hypnotic?? With tens of thousands of likes and shares after he popped up the shots on Instagram, it seems the campaign will gain a lot of traction. Fans will love the “normal” guy filling the shoes of the high end model.
Armani himself commented “Calvin Harris is a truly cosmopolitan, dynamic young man who is capable of attracting the masses with his music and energy. He isn’t a model by nature, and this creates a more sincere and engaging bond with the public.”
We’d certainly like to engage with Calvin after this one!
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