Sukrew is described by it’s creator as a “sexual underwear brand for men”. Kingsley Hamilton came up with the concept of a high quality brand of undies that was both comfortable and sexual. The name? Sexual Unity KREW (SUKREW).

Kinglsey founded the brand in December 2013 with a single style, the U Trunk. Since then, he has added no less than 6 styles of underwear to his burgeoning line in a plethora of colours. His goal has remained the same since that first style: to create inclusive underwear that empowers men to feel body confident, in styles that both flatter and enhance.

The eyes and ears of this brand are very much open, they want to hear from their customers about what their men’s underwear needs are. Feedback is used to help design future styles from Sukrew. This is a brand with a personal touch, and definitely one to watch in future as the demand for its styles and admiration for the ethos grows.

Incidentally, if you love underwear fan pics follow SUKREW on Twitter. They love to see what their customers are wearing and there’s lots of pics and videos on there of these undies in real life action.