Sloggi is a classically styled, comfortable line of boxers, briefs, and tangas. Crisp clean lines combine with an amazingly comfortable fit to create underpants that have quickly become very popular with male fans of this brand. Their sports and exercise lines are particularly popular with active males all over the world.

Latest Sloggi Finds

Dead Good UndiesDead Good Undies
£11.50
Dead Good UndiesDead Good Undies
£28.00
Dead Good UndiesDead Good Undies
£22.00
Dead Good UndiesDead Good Undies
£12.00

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Brand Profile

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Founded in 1978 as an offshoot of mega womens lingerie brand Triumph, Sloggi has been an enduring figure on the UK underwear scene since the 1980’s when the brand’s use of the new wonder fabric Lycra transformed the fit of womens knickers forever. The new stretchy fabric meant that pants would actually fit well and retain their shape, thus the brand’s reputation for incredibly comfortable undies was born.

The mens ranges of underpants are a relatively recent addition to the ranges offered by this enduring and world famous brand.   1986 saw the addition of basic mens lines which have now grown to become a significant part of the brand’s collection.  You can choose from mini, midi, maxi, and tanga style briefs, trunk boxers, boxer briefs, boxer shorts and hipsters in a bewildering array of designs.

This ever popular label runs an annual beautiful bums contest in which it seeks to find the most gorgeous male and female rears of the year.  Every competition sees one lucky bloke win a modeling contract to show off the fine ranges of underpants this top brand for discerning fellas has to offer.

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