Hom Underwear & Swimwear For Men

Hom underwear & swimwear has more than a little edgy sex appeal. Funky designs that only a top notch French label could produce, and looks that stand out in the underpant crowd.  Hom does all this and a hell of a lot more. They have graduated with honours from the university of underwear design!

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Hom Underwear – High Fashion & Quality Built In

Hom Underwear is perfect for men who demand a luxurious feel to underwear combined with strong design principles. The popular brand was born 40 years ago in France, home of high fashion and style snobbery.

The French apply the same exacting standards to the design and quality of their boxers and briefs as they do to couture and catwalk shows. Today, Hom underwear is at the forefront of new technology in underwear and swimwear design.

Their committment to new and exciting fabrics and textures is evident in all of their ranges.

A world leader in the mens underwear fashion stakes, this brand has achieved this heady accolade by ensuring all their designs incorporate comfort with elegant designs that make the wearer feel sexy and validated. This brand is not for everyone and nor does it intend to be (typically French!). If you want boxers, thongs, and tangas that’ll make you feel sensuous and stylish then this is the label for you. Their range of undies is designed to enhance the essential maleness of your body silhouette.

Hom Brand History

Born in the South of France in 1968, Hom Underwear launched with the intention of creating comfortable and supportive men’s underwear. Their supplecup underwear featured  new pouch technology which created their first men’s briefs with the amazing fit and support they’ve become known for.

Their innovation has continued throughout the brand’s history. In 1984 the first Hom support pouch was offered as part of their ranges. In 1997 the HO1 range was born, with it’s unique horizontal opening. It remains a hugely popular part of their boxer and brief collections, and has been described as the most comfortable mens’ underwear in the world. It was re-vamped in 2016, cementing it’s place at the core of the boxer and brief ranges.

Like many European male underwear brands, Hom does not shy away from the issue of male sexuality and sensuality. Its customers demand underwear that looks great and makes them feel sexy. In 2002 the 3001 collection was launched – one of the first mainstream offerings of lingerie for men.

Hom Underwear – Key Cuts


All Hom’s briefs have the pouch comfort the brand is famous for. Most of the briefs range features comfortable cotton blend fabric for comfort and moisture wicking properties. The famous HO1 horizontal opening features heavily.

Freedom of movement is a key feature of Hom briefs, with comfortable pouches and high leg cuts giving an unrestrictive wear experience. Choose from mini briefs, micro briefs, tangas, and slips.

Boxers & Boxer Briefs

Hom’s boxer short ranges have style and comfort built in. The bottom hems are flat stitched to avoid chafing and catching on the thighs.  Microfiber fabric offers a friction free wearing experience, and the soft fabric is very easy to wear. Thick elastic waistbands, some with the trademark Hom branding, finish the look.

Choose from Trunks, Boxer Briefs, Boxer Trunks, and Long Boxers.


Thongs are one of the best selling ranges for Hom. Their famous Plume and Fredy ranges are very popular. Although the style variations can be limited, the colour selection is extensive.

Soft, comfortable ployamide elastane creates a very comfortable fit. Fans of strings and thongs that offer a barely there feel during wear will appreciate the form and function of the Hom thong underwear ranges.

Hom Men’s Swimwear

European men demand a more stylish swimwear option than their British counterparts. There is life beyond swim shorts.

Swim Shorts

Available in a range of funky fabrics, Hom Beach Boxers feature a range of trendy prints. Fashioned in quick dry polyamide, and featuring a drawstring waist the swim shorts transfer well from beach to lunch service at any resort.

Swim Trunks

The Hom Swim Trunks are so European in their styling they almost have a French accent.  Cut low on the hips and in a familiar “shorty” style, they are perfect for those who wish to have some additional coverage by the pool. Elasticated waist and legs mean the shorts will not ride up or shift as you swim, maintaining the immaculate look of the cut.

Swim Mini & Micro Briefs

Prefer minimal fabric so you can sunbathe and swim free of restriction? Hom mini and micro swim briefs are for you. Featuring the famous supportive pouch, and high cut legs these briefs are perfect for poolside wear.

Tight fitting, yet lined so that you don’t suffer the indignity of transparent fabric after taking a dip.

Hom Underwear is one of the longest standing men’s undies and swimwear brands today. It’s enduring popularity is down to the ability to connect with what men want from their undergarments.

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