Give Your Crotch A Cool Summer Makeover With Bum Chums’ In2Cooler Sol Hipster Briefs

Gloriously quirky Brit brand Bum Chums Men’s Underwear has recently given their In2Cooler range a good spring clean to create a clean-cut, bright and zingy look, with new and improved bum cupping functionality for an enhanced rear profile. Active chaps will know only too well the sweaty discomfort that can befall the crotch during the warmer months. It’s all taken care of with the In2Cooler briefs featuring a redesigned mesh vent to the rear which flows all the way round to create a cool, sheer pouch. With these bad boys you’ll be able to enjoy wearing hot briefs in total chilled comfort!

The zingy orange colour has been named “Sol”, with Bum Chums’ very own Craig advising “Cover your eyes and as stunning as they are, whatever you do; don’t stare directly at them!” I don’t think anyone lucky enough to catch sight of these vivid mesh briefs will be able to follow your advice Craig, but thanks for trying 😉

Also Redesigned For Spring / Summer 2018 – Tool Belt

The Tool Belt range has also been revamped in sizzling Sol orange, a hybrid design combining the total comfort of a jock pouch with a cool, uplifting mesh brief rear for a perfectly enhanced rear profile. You can find the Tool Belt and In2Cooler ranges on the Bum Chums website with prices starting at an incredible £15.99. Grab yours today, and be assured that these proudly British undies will create a tremble in the stiffest of upper lips.