Don’t hesitate chaps! Fly the flag for dear old Blighty on the beach this summer and show the Europeans what a bit of British stiff upper lip really looks like! Introducing the bum boosting speedo style swim briefs by Aware Soho for Summer 2018. Sporty styling, a flat stitched front pouch, and classic sporty styling combine to make these a hit by the pool. Featuring a chunky white waist tie, and branding on the hip these swim briefs are channelling a lot of style. And the effect on the rear? Well, it’d be remiss of me not to check it out wouldn’t it? The thick waistband in contrasting blue finishes off the Halfmoon Bay Speedos wonderfully. A clean cut and classic look that’s very much in demand for summer 2018, with the added bonus of butt lifting functionality. Image credits go to Aware Soho, and you can check out this and more in their summer 2018 swim ranges right here.