Jockey
The original creators of the Y front (well, someone had to do it!) Jockey have been creating top notch underwear for men since way back in the 1930’s. Stylish underwear created with quality in mind, this brand has male fans all over the globe.
more…
Current Bestsellers…
 Stretch Cotton This soft and smart design is perfect everyday men’s underwear. |
 Stretch Microfiber Mesh Sport The Sport Trunk’s soft fabric is incredibly stretchy to provide a great fit and excellent freedom of movement. |
 Retro Y-Front Classic white trimmed ‘Y’ complete with handy side opening and gently ribbed white leg trim completes the retro look. |
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Brand Profile…
Founded in 1876 by an innovative chap named Sam Cooper, Jockey underwear for men started life as a sock manufacturer. Their new line was a hit and from there the business began to expand into other areas of mens undergarments. During the 1910′s they displayed their wares in fine packaging and displayed it on retailers’ shop floors. This was a first in the underwear industry as modest social mores of the time dictated such items should be kept discreetly underneath the counter. Their innovation ultimately resulted in the creation of one of the biggest mens underwear innovations of the 20th centuty. That’s right, they only went and invented the brief underpant in 1934! This classic mens underwear brand were also the first to display mens underwear in public.
This new underpant invention proved to be a smash hit. Men all over the USA abandoned their trusty long johns for good and adopted this brand new underwear style. But the innovation didn’t stop there, this mens undies company was on a roll and in no mood to stop. In quick order they created the Y Front, much to the relief of users of urinals all over the country, they then went on to create underwear featuring seamless waistbands.
Jockey mens underwear is now sold in 120 countries all over the world. Todays target market for their underwear line appreciate the simple quality and adventurous feel to their briefs, boxers, and traditional Y fronts.
I am 2 months short of my 64th birthday. I have been wearing Jockey briefs since my mother bought my first pair when i was about 8 or 9 years old ( I never had any before then).
I still buy them today but only when I find them reduced in price as they are becoming a bit out of my price range now, Mores the pity.
I would like to see them a little cheaper so that I can continue to enjoy these great underpants.