Emporio Armani

Famously advertised by David Beckham, Emporio Armani create quintessentially stylish underwear for men who like to take a luxurious approach to their wardrobe. Deconstructed lines and a pared down silhouette characterise this high end designer undies label.
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Current Bestsellers…

Beckham Bold Logo
Beckham Bold Logo

As modelled by David Beckham in an advertising campaign.
Stretch Cotton Logo
Stretch Cotton Logo

Modern and comfortable to wear, this stretch cotton brief is a tight-fit and perfect to wear under skinny jeans or tight clothing.
Micropiquet
Micropiquet

Get the Beckham look… you never know what it could lead to. These stripey boxer briefs look and feel great on.
VIEW DETAILS
VIEW DETAILS
VIEW DETAILS
See The Whole Range > >

Brand Profile…

Emporio Armani Brand ProfileEmporio Armani underwear for men is a world renowned range created by the high end Armani label. Founded in 1974 by Giorgio Armani and his business partner Sergio Galeotti the label has been creating high fashion clothing, underwear, shoes, accessories, and fragrances for both men and women ever since. Giorgio was a designer for top fashion house Cerruti before leaving to create his very own label.

The Armani ranges first rose to prominence after Giorgio began to get work styling suits for top Hollywood names in their films. Richard Gere was dressed by him in the movie American Gigolo, and this exposure led to an explosion in demand for products created by the Italian label. These days discerning gents can buy an just about everything from this top end label, right down to their underpants (and that’s our personal favourite out of all their many ranges).

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