Bonewear
South Africa is not a country that springs to mind when it comes to quality men’s underwear, but the innovative brand from that country – Bonewear – is taking the market by storm.
Current Bestsellers…
![]() Tight Fit Brief White Pink Floral Print Each side of the Tight Fit Floral Brief’s double layered pouch is a panel decorated with light pink Hawaiian style flowers. |
![]() Bijou Tight Fit Brief Red with Dots This brief uses a gorgeously silky, stretchy cherry red fabric in a translucent single layer on the rear and a double layer for the lightly supportive front pouch. |
![]() Classic Brief Baby Blue This Classic Brief uses perfectly soft cotton rich fabric in a pleasing shade of Baby Blue that’s perfect for contemporary men’s underwear. |
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Brand Profile…
Bonewear specialises in a range of inventive and exciting underwear – plus also gym wear and swimming wear – that is both brilliant and innovative, offering high quality underwear that is a cut above the norm and at excellent prices by mail order across the world.
Designer men’s underwear does not get much more impressive than this, with excellent fit and brilliant designs matched to a range of styles that cover everything from the standard to the avant garde.
If you want inventive and interesting then look to the quite brilliant Bijou range of square boxer, a design that draws on contemporary style by decoration with an exciting and fun cartoon motif right across the garment, or for the more restrained look you may prefer to choose the standard square boxer, perhaps in stylish baby blue with white trimming.
From boxers to briefs, to more tight fitting designs that are enhanced with excellent support and super-sexy looks, the Bonewear range is one that is as varied and different as any other, and sets the brand to become one of the established makers on the market place for the future.
Made to great designs with quality materials, South Africa has made a mark on the men’s underwear world with this truly excellent range, a range that looks as good as it feels and promises more to come.




