Video – Gregg Homme Business Strip

Ever the innovators on the PR front, we’re absolutely loving these two videos from Canadian underwear brand Gregg Homme. Masters of highly seductive and often outrageous mens undies styling the brand has really excelled itself with these two erotically themed videos… but with their tongue planted firmly in cheek.

Set around a (very buff!) businessman who is on a business trip the plot of the two videos centres around him wandering around wearing not very much at all except the designer underwear that Homme have made an art form out of creating.

We particularly love the ending to video two – our hero loses his underpants but gains a breakfast in bed. Win win? Hmmmm… well maybe!