Hurley
The Hurley story is an interesting one, a tale of growth and change, of excitement and thrills: Hurley began as a surfboard manufacturer many years ago, and the management soon became involved with the famous Billabong clothing brand. In the late 1990’s the management split from Billabong and launched Hurley, a range of clothing inspired by the sea and the sand, skating and music, art and style, and drawing on many different cultural influences for design.
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Current Bestsellers…
![]() Icon Boardshorts One and Only collection with signature icon print, Engineered Hurley allover print writing |
![]() Barney Walkshort Cotton poly yarn dye plaid, Music/phone side zip pocket |
![]() Peurto Rico Board Shorts Mens tie waist board shorts, Embroidered branding |
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Brand Profile…
That’s what makes Hurley so exciting – the vibrancy, the push for originality – and take a look at the range of simply amazing boardshorts this fantastic US company offers. Start with the Icon design, in white with black spots and grids, a genuinely iconic look that mixes originality with simplicity and hits the mark completely, or the Zero design, a favourite of many with its twirling coloured band and stunning style.
It’s not all just good looks with Hurley, though, as the company strives to make the wearer feel good too, offering a range of sizes that fits all and 100%polyester construction for the best performance in and out of the water. Men’s beachwear doesn’t come much better than this, and the epitome could be the fantastic Cooper boardies, a simply brilliant design in vibrant colours, simple yet noticeable, and a style that looks just as good worn in the bar as it does on the beach.
That’s Hurley for you, and it’s not just boardshorts for the company covers everything from shoes to dresses, t shirts to bags – a comprehensive range with few peers.




